About
This isn't just business. It's restorative.
I'm Annika, a writer, survivor, creative, and a woman who refuses to shrink to fit someone else's blueprint.
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For years I tried to be what success looked like. I hustled, I burned out, and I wore the mask of "professional" even when it didn't feel like me.
Maybe you've been there too? Pouring yourself into work that doesn't inspire you, building something that looks good on the outside but leaves you feeling disconnected on the inside.​
This is what I've learned:
The biggest impact happens when we stop performing and start storytelling.
We don't need to be rich, glamorous, heroic, or present everywhere.
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We just need to be real.
​The Soulful Business Edit grew from a need for something real. It's not about creating a shiny brand that impresses people you don't even like. It's about creating a business that feels like you at its core. It's about rewriting the rules, reclaiming your voice, and letting your story take the lead.
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Imagine what it would feel like to build at your own pace, create on your own terms, share your real words, and be chosen for who you really are. That's my vision. That's this work. And this is your invitation.
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Because your story is enough.